Lunch & Lecture

By | character, confidence, homeless, homelessness, leadership, responsibility, success, tiger

Today was not my first street Intervention with this 35-year-old homeless man. 

He smiled and called me by name as I drove up. I had my air conditioning on. He was baking on the street corner on this 115 F+  afternoon. 

Since I still had a couple lunches left from a donor, I asked, “Would you like a sack lunch, cold water, and a lecture? He laughed, and then immediately grabbed his gear and began walking to meet me in the parking lot.

I remembered him from a street clan I had chatted with a few months ago. 3 of his compadres then attended that month’s Hero School. This young man did not, but instead went back to stay with his dad. 

Today, his 3 friends are working – and occasionally sharing with me what concerts they attend. This young man is not. Worse, he confessed he can’t work since his drug addiction has worsened.

I could care less about drugs and alcohol or addictions. I want to know “why” someone thinks this is the right substance to fill an inner void.

Most people also know I am not a good listener. Rather, I refuse to listen to struggling people’s stories, and for good reason. First, my goal is to prevent or free people from homelessness, and “telling a story” in the midst of a crisis is Habit 4. In fact, that’s precisely how and why they attract each other. 

I know this goes against what many have been taught. But think about it for a moment and you’ll see the wisdom.

In the old days, I refused to listen to the homeless or someone struggling out of pure arrogance. “Look, if you knew how you got into this mess and why, you wouldn’t be homeless.” I was an independent retired business founder so I’ll be the expert here. 

Yep. Arrogance with a Capital A.

Arrogant. And accurate. Funny that the old BS still exists that the best person to help the homeless or an addict is someone who’s been there. 

The former homeless dude or addict or former anything might be more relatable, but we’re not trying to make friends with homeless folks or addicts. We’re trying to free them from homelessness and addiction, and the best person for the job is someone who stayed free from both. Do we want the dropouts teaching dropouts how to graduate, or should we leave that to the graduates?

So when someone is homeless or in a downward spiral, I want to stop everything that is contributing to it. 

This is not the time for them to do any talking. This is the time for them to do all the listening – and not to friends – to experts who can help them chart a course out of the danger. We don’t need a map from them of the best way to the 7th Level of Hell. They need a map from people who’ve made it to the Promised Land.

I blame reality television for encouraging people to tell stories instead of seek wisdom or take action. We didn’t learn this from movie heroes. Can you imagine young John Conner in Terminator 2 trying to tell a story during a firefight? His Terminator reaches out and says, “Come with me of you want to live” and John starts talking about how hard foster care is. 

When danger is closing in on every side, and all your last decisions got you in even deeper doo doo, this is not the time for an emotional monologue. It’s time to shut-the-fu** up, listen and DO what Ahnold, I mean Your Terminator, says.

Having had this same conversation with at least 500 different men over the last 20 years, I know how this can turn out.

So I pushed a button to find out what inner conflict triggered the return to drugs to fill his inner void. What was it that tricked him into using an artificial void filler this time? As Nietzsche wrote, “happiness” for the man of “late cultures and broken lights” only comes by way of a “sedative.”

Suddenly this young man got very lucid and revealed, “My dad and me don’t see eye-to-eye.”

There it is.

“And why,” I countered. “after age 18, do you keep trying to?” 

Habitual pattern successfully interrupted.

“Look,” I continued, “Nearly every hero in the movies was an orphan. They didn’t have family so they sought out experts and became champions.”

“Really?” He asked.

“Yes,” and I continued with more Hero School, “Peter Parker, Luke Skywalker, Bruce Wayne…orphans. Happy Gilmore, his dad was killed by a hockey puck!” 

He laughed.

“And 25 prime ministers in Europe IN THE REAL WORLD were orphans, and you’re wondering why you’ve repeated history for 20 years?”

Then I told him what he’d needed to hear since he was 15. “It’s OK to grow up and be a man, on your own. You don’t need anyone else’s approval.”

Like a huge weight had been lifted from his back, his shoulders buoyed and it was apparent this was the problem all along. Maybe he wanted to play guitar and his dad wanted him in the union.

He simply needed permission from someone he deemed had the authority to say it was OK to build his own life.

While his outer life improved only slightly from the food and drink, his inner void was getting full. Without drugs. He also seemed confident he could be free to live from his passion instead of a life condemned, suppressing his treasure just to please an unpleasable family member.

With tears and a smile, he thanked me for the food, cold water… and especially the lecture. He left to share the additional food – and the lecture – with his street friends.

How many more young men are still struggling with two conflicting voices inside? 

Sometimes we just have to have the courage to grow up and live, to take the blame and end the inner war. Life is too valuable to live trying to please someone who is always going to disappoint us or be disappointed in us, or to continue trying to impress someone who isn’t even looking.



Just Stop. Or Turn Pro.

By | character, economy, heroism, homeless, homelessness, leadership, responsibility, success, tiger

It’s becoming the norm when yet another multimillion-view YouTube video, posted by some homeless helper, takes an ugly turn.

I originally viewed this wonderful story of heroism and redemption about 10 months ago. Today, the same video was posted again on social media, but this time with dozens of negative comments. This is when I learned that the woman who “helped” a homeless man by raising gobs of money through “Go Fund Me” had apparently kept most of it. Dang. She said he blew the money on drugs. Only they know the truth.

This story reminds me of the saying,

“When the blind lead the blind, they both fall in the ditch.” -J.C.

More and more of these homeless stories end like this. Mostly because it’s math.

A + B = C.

Of course the equation for freeing a person from homelessness is also math. I learned the first equation in 3rd grade. Next month, it will be 23 years since I discovered the math of homelessness through my active research and practice.

The most common error made in “helping” the homeless, whether by solid citizens or conscientious politicians, is confusing homelessness with houselessness.

Homelessness is a complex, internal, learned human condition. Houselessness, by contrast, is a temporary societal state, based on external circumstances.

Motives matter.

Unless the purpose for the intervention with the homeless person is freedom (not control), the motive for one’s YouTube video is inspiration (not views or self-interest), and the person intervening has at least four years of education in Character Change psychology…plus training in the 4 Habits of Homelessness and Strategic Street Interventions…and as everyone who has encountered a homeless person in America knows, is also a Bible scholar (of the first 10,204 homeless individuals I helped of the streets, all but 5 were self-described Christians), then the final state of both parties might be worse than first.

This is no job for amateurs.

What amateurs are supposed to do is direct the person stuck in homelessness to where the safety, resources and ideally, the solutions are.

Instead of raising money for an individual who has already proven incapable of managing money, feel free to raise the same amount for an agency, charity or an actual expert who is qualified to restore them. Only by redirecting your compassion into a transformation system can you change the person beyond just helping them, and you will likely also help a hundred or even a thousand more like him or her, for the same amount of money.

Of course most amateurs who “help” the homeless don’t (or won’t) seek out the expert. They instead risk multiplying the 4 Habits of Homelessness (Todd, T. 1995) by leading with their feelings, their beliefs or their data-driven designs. Instead of investing in deeper preparation, comprehension and mastery, amateurs can even contribute to the spread and propagation of the culture and ecosystem of dependency. Misguided “help” further reinforces the homeless person’s learned helplessness, resistant behavior and sense of entitlement. You know the result: more dependency, more years on the street, more rebellion against rules and more resistance to services.

These outcomes comprise a pretty good reference test on whether the person working with the homeless is an amateur. This is not a bar we can lower. Outcomes are everything. Or to quote the author of American Psychology, William James:

“Truth is what works.

Perhaps the most tragic outcome is the erosion of safety. Amateurs unwittingly put every other citizen in the community at greater risk of harm due to the homeless person’s increasingly dependent and later, accusatory behavior. Telling a dependent or desperate person “no” after a series of entitlements will earn even the sweetest golden-hearted enabler a vicious verbal (and sometimes physical) attack. The leaders and residents of Seattle, Portland, Los Angeles, San Francisco, Honolulu, San Diego, Las Vegas and even Salt Lake City are beginning to learn this lesson, and at an ever-increasing cost: Desperate people will bite the hand that stops feeding them.

Do some amateur “homeless helper” stories work out? Probably. And that, too, is math. (Hint: the type of person who can succeed with the homeless is usually a small business owner, e.g., the type of character comprised of the traits that can reverse the philosophy and 4 Habits of homelessness.)

Many amateurs innocently believe that being a good soul qualifies one to engage, ignite and restore a human life in this condition – without at least the education and experience of a master therapist, medical specialist or high-level strategist. Some even believe that money – or a house – is the solution to an internal uniquely-human problem. Maybe they confuse homeless human beings with feral cats and dogs, creatures that can be easily adopted from our neighborhoods or no-kill shelters… and who won’t break back into your house after you fed or clothed them, bring their friends, and steal your money, jewelry and phone charger.

Besides, trying to “help” the homeless with food and shelter – the same tools we use with stray cats and dogs – is as short-sighted as it is dehumanizing.

Human complexity is the primary reason why there are too few experts and professionals in the homelessness intervention, prevention and reversal business. Amateur Arrogance, if there is such a thing, is the other. And it’s likely to remain that way since most who’ve been socialized in recent generations are convinced they can master a craft, art or discipline by watching a couple of YouTube videos. And Disney’s Ratatouille. 

Before the age of Amateur Arrogance, we had Truthiness. Thanks, Google. Now everyone’s an expert. Before that, authentic leaders battled Academic Arrogance. We may never know just how many human solutions were derailed in that era by the belief that a credential, certificate or title conferring “expertise” or “leadership” was proof of human mastery. Even pop-psychology agrees that it takes 10,000 hard-earned hours to master a single discipline. The Force may be strong in this one, but you’re not a Jedi yet. And this is also why I won’t start snowboarding at my age.

It appears another understanding lacking in both groups is the depth of what it means to be human. After all, regardless of their external condition or circumstances, homeless people are still, underneath the hood, human beings, with 16 intricate internal tumblers to align and unlock. This is in addition to the 4 Behavioral Habits, and their biological, sociological and economic programming, plus myriad lines of broken code to debug and defrag.

There are myriad ways to become houseless in America. And not all houseless people become homeless people.

Even in our technological age, our top universities and Big Data advocates have proven themselves to be amateurs when it comes to homelessness. In just the last decade, amateurs blinded by self-interest, scale and annoyance have leveraged their Amateur Arrogance and produced yet more homeless people – not less – struggling on the streets, in parks, on sidewalks and in shopping centers in every major city. This, too, is math. Amateurs + Homeless = Crisis.

If the amateurs would just stop, we’d only have the homeless to restore, not a crisis. If the amateurs would both stop and invest the time to learn from masters how to Turn Pro with this complex population, we could end the current crisis and ultimately end homelessness.

If cities simply redirected some of their clean-up costs into helping turn these golden-hearted amateurs into professionals…

But wait, there’s less.

Unlike 25 years ago, we need today’s true experts and masters to also address and solve the many additional levels of socialized, data-driven and entitlement programming that is now layered like an onion around the original root causes of homelessness. If there was a sign to post at every door in every charity, church and government agency it would be,

“How services are delivered and who delivers them is more important than what is delivered.”

This training must be required for every non-profit organization and government agency in America. But who could teach it? Just as in Higher Education, trustees can’t pay just anyone to produce engineers, doctors or marine biologists. In order to impart the philosophy, discipline, math and methodology to produce the next homeless transformers, those who teach it must have first mastered it.


Let’s agree to at least not add any more layers to the problem over the next few years. The human beings suffering in this condition certainly don’t need any more years of repeated history. And community leaders certainly don’t need the homeless being more resistant to listening, learning and changing, simply because some amateurs needed another service activity for their degree or group or one that makes them feel better about themselves. 

If the “helpers” or amateurs could just stop, long enough, the number of homeless folks would return to the tolerable percentage of the early 1990s. We could then properly identify and address the root causes.

If, however, amateurs continue helping the homeless instead of referring them to professionals, and if city leaders continue copying the groupthink instead of deferring to individual masters, the numbers will likely double again, and in less than 4 years. I’m not sure any of the cities named above can survive another failed 10-year plan. Imagine twice the number of homeless as you see now, wandering around your city, on your drive to work, while walking your kids to school or to the bus, bathing in family parks, or hustling customers in your shopping centers. This of course followed by yet another tax increase to fund yet another data-driven, groupthink-approved, ill-fated program copied from a different city that will definitely…produce even more homeless people? And more million-dollar clean-ups? And another 30% annual increase in homelessness in your schools or cities? And more bleach. At least that’s what the data from the last 20 years would indicate.

Our communities don’t need any more camps, clean-ups, wayward youth or bleaching. The front-line heroes who’ve been suffering the most without any sustainable success for the last 20 years certainly don’t need anymore failed plans, disappointment or burnout. And our city, county and state budgets certainly don’t need any more tens or millions diverted away from our children, our teachers and our livelihoods, especially when it’s hard to tell by looking around where the last millions went, or that we ever spent a dime.

For those who truly care about the homeless as humans, we can start by encouraging each city’s amateurs to either consult with or learn from the masters. This one decision will not only benefit the homeless and their fellow residents, but will also help protect the people tasked with each community’s safety and prosperity.

For those in authority tasked with managing or solving this crisis, their job will be even simpler, though not easy. Simply retain the right expert. This is standard procedure for leaders, from corporations to universities to governments. Perhaps use the test above to determine if the experts you were using are true masters of the root problem. Ask, “Have they identified the real problem to solve?”

The uniquely qualified expert should be a leader and real-time solutionist, comprised of this philosophy and owning the keys to solve problems, including: reversing the tide of homelessness in any community, repairing the faulty systems that keep producing them, and delivering the philosophy, education and framework that ensures the next generation of leaders never let this happen again.

For those amateurs who truly care about people afflicted with homelessness, and those business and political leaders who truly love their cities, communities and residents, you can solve this equation. If you have the time, simply invest the 10,000 hours required to master this discipline. If you don’t, then engage one of the few experts who already have.

Either way you’ll have saved the day. The latter is just a decade-or-so faster.


©1999-2021 Tiger Todd

Hero School® and Character Change® are Registered Trademarks of Hero School Inc.

Beware of Counting

By | leadership


I finally made it home after a grueling afternoon of interventions. I’m grateful for some incredible moments and successes with the last dozen of struggling peeps, which more than made up for the journey’s rough beginning. 

One young couple, pushing their carts along a busy thoroughfare in the 110F heat, couldn’t open or drink the waters I gave them fast enough. By the time I was able to locate new socks, underwear and some protein drinks, they had already finished their waters, 4 packs of apple slices and a container of oatmeal-raisin cookies. Rarely have I seen people so truly famished. They were definitely in a storm and had put on some strong faces to conceal it.

Besides, this young couple was just plain lucky I didn’t know that oatmeal-raisin cookies were on board or I’m the one who would have needed the intervention. 

A key step to a successful Strategic Intervention, whether with homeless or executives, is designing the “pattern interrupt” so the person’s response to the storm isn’t the same one that perpetuates it. Unless the expert can create an insulated, teachable space in the midst of someone’s storm, even the best advice is just one more rule or burden.

Perhaps this is why I am still amazed that people in their storms – like this couple and many hundreds more in interventions over the last few weeks – can step into that quiet space of gratitude, courage, future-focus and action-orientation where injections of change can take hold.

Of the rough “loner men” who I pulled over for, several were all business, satisfied with only a bus pass and the Hero School flier. While rejecting my offer of groceries, socks and protein drinks, one man replied – in a voice as rich as Barry White – “No thanks, I got everything I need right here,” as he waved the flier back at me.

But perhaps the most grateful person this afternoon was the woman in Molasky Park who was using discarded grocery bags to pick up plastic trash…throughout the entire park. 

I initially walked out to several of the tables and camps of people, yet no one besides this woman wanted to walk back to my truck to get groceries for themselves or others. For the two “high and homeless” girls, splayed out on a blanket along with their various belongings, it took a good ten seconds for my question to register. When my words finally came into focus, one of the girls said, “I can’t… I’ve got to watch my dog,” pointing to a little red-haired dog running freely 40 yards away. Ten seconds later she added, “Thank you though.”

One table of dudes, young and old, responded only with mumbling and a few twisted facial expressions that I loosely translated as, “Man, unless you got cash or alcohol, tobacco and firearms, just get out of here.”

No oatmeal-raisin cookies for you. 

And definitely no firearms.

The good news was this park was free of all the prior peeps we had intervened with over the past couple of years. Some I’ve seen living in neighboring apartments. And aside from just a few other bright spots, there was this lady cleaning the park of plastic trash.

She wasn’t any healthier than the others. In fact, she appeared to be recovering from recent burns across her face. So I began with rewarding her heroic behavior, offering her 3 large trash bags from my truck. This allowed me to also give her a box of groceries, footies, protein drinks, bus passes and more. I couldn’t tell if the tears of joy welling up in her eyes were from the gifts or from the gift of being appreciated. Anyone going above and beyond for others in spite of their circumstances gets my highest respect , admiration and appreciation.

I pray we see her on the 10th to help her get to the next level. 

No ID – and deep-seated fears of facing what a government computer might say about them – remains the biggest physical obstacle for the vast majority of those on the street. When agencies began datafying and tracking homeless people in the early 2000’s, primarily to justify funding, they failed to account for the human cost of quantifying a being whose primary motivations are freedom and autonomy. Interfere with those, and it’s next to impossible to motivate them to change anything.

“Not everything that can be counted counts, and not everything that counts can be counted.” -William Bruce Cameron

One final redeeming stop was at an apartment complex where we’ve delivered hundreds of truckloads of groceries for years as part of a “homelessness prevention” initiative. It was there I was approached separately by two residents who each called me by name.

Meeting people in the city who have graduated from a Hero School – or who have married a graduate – is truly a thrill, especially when they’re as put-together as these two men. That they also altered their plans to help get the groceries out of my truck and into the hands of the families that need them further spoke to their heroic character. 

It’s becoming clear that next week’s Summer Hero School will be as diverse as it will be extraordinary.


©2018 Hero School Inc.

So Many Homeless

By | character, confidence, economy, heroism, homeless, homelessness, leadership, responsibility, tiger

The economy is thriving. From the stock markets to the June 2018 U.S. Jobs Report, economic data is “as good as it gets” (CNBC Jul 6, 2018[1]). In our own city, the leading economic indicator is the welcome return of the Nevada State Bird, with construction cranes swooping in and around the new Raiders Stadium, Resorts World, strip malls in Chinatown, and apartment buildings from Henderson to West Tropicana.

And yet, the 2018 economy doesn’t appear to have a place for everyone: there seem to be more homeless people in our city parks, behind shopping centers and on nearly every street corner than ever before.

Every day, locals and tourists alike see far too many people who remain disconnected from not just the economy, but from modern society and the requirements to be one of its members.

Today I would like to address homelessness from the local point of view, and offer something that you and I can do about it.

As Simon Sinek suggests, each of should “Start With Why?” when addressing any challenge. Have you ever asked yourself why the homeless is a problem for you, or why you want to help the homeless?   

One person’s why may come from compassion for humans – and all too often, their pets – when seeing them suffering in the heat. Another’s why could be “safety for my children” during a family trip to the park. Someone with the responsibility of a business or property may see the homeless as an additional risk, or a deterrent to sales and their livelihood. Some people just refuse to go to the same shopping centers, Starbuck’s or fast-food restaurants after the barrage of begging they experienced last time.

And every why is valid, whether yours is compassion, safety, livelihood or peace. Which leaves the question, “Is there something each of us can do that can help the homeless situation, and maybe lessens the problem, or at least that doesn’t contribute to it?” You and I both know people who thought they were helping someone and their good deed led to more dependency, more blame, and more clean-up. Your question is a good one.

In 20 years as an active philanthropist, educational program developer and today, as a homelessness prevention consultant, I’ve helped tens of thousands of adults and youth overcome homelessness, and one-on-one interventions are without question the most difficult. I’ve felt as overwhelmed as the next person by the sheer number of homeless people – and in all new areas of the city – and particularly by the many young people flooding the streets in the last few years. My heart aches, though the mission remains the same.

The best way I believe everyone can help is more an “awareness” strategy than a “tactical” one.

For anyone who’s tried to help someone languishing on a street corner, in a park or behind a shopping center, you have probably discovered that they are not just years or sometimes decades behind the economy…they are the same person they were those many years ago. It’s as if they are “lost in time”, like men and women from 1995 or 1985 who have awakened to discover it’s 2018, even if their exterior has shown the wear and tear of the missing years.

Subsequently, everything they think is based on a mindset that expects the world to be like it was, money to be as easy to make as it was, and you and I to be as we were. They often expect to be able to pick right back up where they left off or get that old job back. And when it doesn’t work out, they stop trying.

They need help catching up, and often, growing up, at a faster rate than the world is advancing.

You and I know we must advance every single day just to keep from falling behind to society’s requirements and its incredible speed of change.

You and I also know that we cannot change a homeless person’s mind or mindset – or growth them up – through a one-in-one interaction any more than you can change a teenager’s mind with a one-minute pep-talk. How did that work when you were a teen? When a parent or authority figure told your teenage self what you even knew you should do, you probably still caved to the opposite advice from your peer group of fellow teens.

I suggest, then, that the best way to help those stuck both in homelessness – and in a teenage-mindset – to break free and catch up is to deliver the information they need to all the teens at once. We must endeavor to get the homeless we see and the peers they trust in the same class, at the same time, with the same lessons we learned that helped us become the earners, learners and contributors we are today.

For the homeless you see around your city, regardless of your why, here are three awareness reminders:

  1. Remember that, in spite of their challenging exteriors, conversations and behaviors, they are human beings first.
  2. Remember that our goal is to help them break free from homelessness, not just feel better about their struggles. Whatever you do – or don’t do – should help either free them from their past or motivate them toward their future selves.
  3. Remember also that, more often than not, there is a teenager inside them that needs to grow up, and they won’t grow up unless we get their fellow lost boys and girls in the same classroom to receive the same educational experience together at the same time.


©2018 Tiger Todd

  1. [1]



By | leadership

This is Jeremy. I spotted him as I was driving to this morning’s Hero School Nutrition Interventions.

I had saved him some food, hoping he would still be there after I finished. He had started walking, but my yell and nonverbal’s while driving by were enough to get him to return to the shopping center where I could pull in and intervene.

After a few pattern interrupt questions, I told him I had some food for him. I’m not sure what he expected, but he was genuinely excited about the quotes on the flier from the last Hero School as well as the food I had selected. As a longtime student of Ayurveda, I didn’t find it hard to select an assortment from Albertsons’ offerings that would balance his dosha (mind-body type).

After another look at the flier, Jeremy then said, rather excitedly, that he had attended a Hero School. He then clarified that he observed the class from the back fence in Molasky Park on Veteran’s Day last year.

“You’re the guy that spoke,” he said even more enthusiastically, though I’m getting more depressed, thinking I had clearly failed this young man.

“I got my birth certificate,” he offered, “but I wasn’t able to get my ID.”

Relieved that he got the message, though not the resources, I began outlining exactly what he must do this Tuesday and Wednesday in order to earn his ID by Thursday. 

Thank God – and my friends who donate to support these ad hoc strategic interventions – we are able to stretch out this last Hero School into June and reach many of the young people wallowing in homelessness across the valley.

As I detailed the plan, Jeremy began looking fast and furiously through his bags for a pen, to no avail. So I gave him mine and we completed his marching orders.

Playing the role of Drill Sergeant worked so well with the 3 vets I had encountered earlier, I figured, why change now. 

Then Jeremy seemed to have a zen-like moment of peace, where he wasn’t like a nervous squirrel collecting and tucking-away nuts, but calm and relaxed. He sat back and looked at his bags, at the food, at the map we drew and at the bus pass, as if he now knew he was going to be out of this life very soon.

Then he said, smiling, “Today is my birthday. I’m 29.”

What are the odds…I still had a cake in the truck from the bakery heroes at Albertson’s.

As I placed the cake in his hands, his face went from disbelief, to awe, to joy, to contented. 

“Happy Birthday, Jeremy,” I said. 

When I was sure I had his full attention, our moment ended with, “Let’s make sure your 29th year is your best year yet.”

Dear Diary

By | leadership

Dear Diary,

Do we need to fire them all? Or maybe send them to a different school. Or get a refund. 

How is it, after spending multiplied billions of working people’s tax dollars for nearly a decade, could the homeless, family poverty and government entitlement situation be so much worse, in every city I’ve traveled to in the last couple of years, and especially in my city today?

I may have been successful getting through to half-a-dozen struggling souls tonight just on the way back from my workout, but there were so many more wandering, hustling and pushing carts through shopping centers and neighborhoods. There’s no way without changing the game.

One bright spot was the older, weathered woman who was initially afraid to talk to me. She ultimately did bite at my pitch, then accepted the direction, food and bus pass I had ready for her. 

Then she did something that would make sales masters Grant Cardone and Jeffrey J. Fox proud. A few minutes after adjusting her load and drinking the cold water – it was still 108F – she wheeled her cart over to my truck and stopped. Seeing I was in my gym clothes, she then pointed to the box of weights at the bottom of her shopping cart and mouthed, “Five dollars?” 

She clearly knew that the best customer for an upsell is the one you already have. She earned that 5 bucks. And she got to keep the weights for the next customer.

As for the people paid those multiplied billions over the last decade to keep the people like the many I saw tonight from ending up in this condition – no, not one of those Dollars came my way – maybe they should get remanded to Hero School themselves. 

If it was me, I would demand a refund from whatever schools taught me whatever it is they are teaching. As the Harvard great, William James said, “Truth is what works.” The data is now clear that what was learned was not the truth or it would have worked.

Perhaps our country’s only hope for the next decade is for the Powers That Be to hire someone smarter and more effective than those they paid last time. 

I mean, if the “virtual reality” companies recruit the only best people to lead their departments and divisions, shouldn’t we do the same when hiring, especially when “actual reality” human lives are on the line?

Or maybe I’ve fallen asleep already and this was just a bad dream.

Goodnight, Diary.

Catman and Robin

By | character, confidence, heroism, leadership, responsibility, success, tiger


I spotted this sweet woman again outside of an Albertsons. The staff told me of this woman over the last couple of years, homeless living somewhere in the desert behind their shopping center, though I had been unable to find her, let alone engage her. Until today.

To engage her with the least amount of pressure, I walked over to her with a bus pass that I said I found. Often, those on the street don’t want to receive something from someone who’s not also in their position or tribe, sadly like scared animals sensing a trap.

She graciously accepted and I walked back to my car to continue with my tasks.

Then I decided to press my luck.

I walked back to her and miraculously, she let me sit down with her on the bench and we chatted, me asking questions to help her identify actually needs and obstacles.

Her name is Robin. I commented how lovely she was named for a bird, while I was named for a cat.

Formulating an initial obstacle diagnosis, and understanding more of her cultural background, I shared a Bible story they got her to do the hardest thing for wandering birds like Robin to do: make a decision. She’s been avoiding this one for at least three years, and ten years before that.

After one more trip to my car to grab a Hero School Screenplay Workbook, I drew her a map for the plan we put together.

It’s amazing how much easier plans are to make when we’re not, as the Prophet Elijah called it, “Halt between two opinions.”

Wednesday, Robin will meet Miss Caroline and together we will order her Birth Certificate so she can get her ID without dealing with certain family members. More importantly, she will finally be in charge her life and decision-making, including those decisions others made that stranded her here.

In her mind, from her past experience with agencies and charities, getting her birth certificate from Illinois was always impossible. It helped her to learn that I just got Birth Certificates for 23 other people just in the last few weeks. Our confidence was at an all-time high.

And with that, she’s ready for action, excited to get her Social Security card (on her own). When we meet Wednesday, we’ll attack the remaining obstacles between the last 13 years and one where she’s free, free to live the life she was meant for.

So we took this photo to remember the moment that change the future – and that will amend the past.

Honoring Adam West, we called ourselves “Catman and Robin”.

“When I was a child, I spoke as a child, I understood as a child, I thought as a child: but when I became a man, I put away childish things (and thinking).” – The Apostle Paul


By | leadership

“I have attended many seminars all around the country, but never have I heard anyone’s speech to be more inspirational than Tiger Todd’s. His speech was so perfect that it shook the whole audience and imprinted a little message in everyone’s head, saying, you can do anything that you desire. It made everyone a hero. Thank you so much for inspiring us.” – Cristin S., UNLV

We brought you in to plant a seed. You gave us a garden.”
– Marie S., VP, Hilton Grand Vacations

“I’ve never seen the message of preparing for the future you want to have put so clearly.” – Teacher, Dell Robison JHS

“This guy was amazing. He has a true talent. He could really speak to kids about their life…the group was large. Great, great, great. Best I ever had.” – Teacher, Brinley Middle School

“I learned more from Tiger Todd in a week-and-a-half than I had my entire life.” – Kim G., Public Housing

“Hi Tiger. This note is way overdue. I want to thank you for what you do and how you inspire others to look outside of their world and into the world of the Super Hero within themselves. I had hoped by sending Jonathan he might feel some inspiration to take action – and he has! We have had some very authentic conversations and I feel like he is on the road to becoming the amazing person I’ve always known was there…(his father) and I are excited to see where he goes next. Thank you again. I feel like I have my kid back:)” – Alicia P., Executive

“…I just wanted to tell you that your lecture has and will have a big impact on my life. It’s my first year of college and I hadn’t planned on finishing… but this lecture you gave the class, I felt as if you were talking to me directly. In order to become that “Superman”, you do fall into the ditch at times… (but) from now on when I fall, I’m going to simply remember your lecture and rise to the top again, and walk across that tightrope to become that Superman that is definitely inside of me. Thank you so much!”  – Jasmine C., Community College student

“Tiger, watching you in action was the highlight of my weekend. Month. Year. All of the above. Something magical happened that I can’t quite put a description on yet… at its core, a much-needed reinforcement that I’m living my purpose in the world and to keep my focus on the behaviors necessary to sustain who I want to be and the work I want to do. Thank you!!!”  – Alexia Vernon, Professor, Coach and Author

“I wanted to express my sincere appreciation for allowing me to be a part of your powerful program today. I learned a lot again that I will be able to apply immediately. You are my Hero, doing exactly what I feel I was put here to do, providing people the resources, skills, encouragement and support to become the best versions of themselves. Thank you very much again.” – Rod A., Wynn Las Vegas

“Hey Tiger…That’s right, in 2009 I was homeless and living at Catholic Charities sitting in Hero School. Since then I completed my associates at CSN and now attend UNLV. I have also started my own business. Thanks for being a part of my life and influencing it for the better. The transformation to heroism began with you. Thank you.” – Nick O., University of Nevada Las Vegas 

“Let me tell you, Tiger Todd was an amazing speaker and motivator. I’m a teacher at a public K-12 school…I’ve already approached my principal about somehow getting Mr. Todd to come speak to our Seniors…I was soooo impressed… my son and a few friends will be back!” – High School Teacher

“I think your Hero Class should be mandatory in every school class for young men so they can stop the repeat life I lived for 36 years…” – Johnathan N., Catholic Charities, Formerly Homeless